It's the stage for aesthetics, elegance and timeless design: at the Concorso d’Eleganza Villa d’Este at Lake Como, unforgotten motorcycle classics stand alongside new concept vehicles and win over the hearts of the audience. The perfect place to introduce new ideas and designs at the traditional event. Showtime for the world premier of the BMW Motorrad Concept 9cento.

When the BMW Motorrad designers put their heads together, it was primarily about the idea of bringing the fundamentally different segments of touring and sport together under one roof. The challenge lay in developing a motorcycle to meet the needs of tourers - without seeming plump and slow - not forgetting to be agile, light and sporty at the same time. And all the while demonstrating a certain degree of dynamic aggressiveness.